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Ink costs more than blood
Posted in: blog, store by CW on 13 January 2010
Ink is the most expensive component in a printer cartridge.
Even our replacement ink, manufactured by Cartridge World specifically for its franchise locations, costs us over $100 a gallon.
Now the price of ink is increasing again, and while we regret having to do this, we are finding it necessary to slightly increase our prices to cover the additional cost.
Up until now we have been able to keep the majority of our prices static for the six years we’ve been open. Even as costs were increasing we preferred to reduce profit margins rather than raise prices. We could afford to do that because of the increased volume of sales we were enjoying, due in large part to the word-of-mouth recommendations from our current customers.
But now we’ve reached a point where we simply have to add a dollar or two to the price of a wider range of our cartridges just to cover the cost of materials.
We still offer a substantial savings over the cost of OEM cartridges from an office supply store or directly from the printer manufacturer. There’s simply no need to pay for your printer over again every time you buy a round of cartridges.
Not only do we offer you cartridges that are guaranteed to work to your satisfaction but we offer you a savings of between 30 and 50% off retail prices, depending on the cartridges you purchase.
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