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SBA Tools for Small Business
Posted in: Business to Business, blog by CW on 20 July 2010
Image via Wikipedia
On their website the Small Business Administration offers five free on-line tools to help you market your business.
“The SBA is primarily known for making loans to small-business owners, but we also offer free tools on our website, www.sba.gov, that entrepreneurs can use to promote their businesses.”
Here are five free online tools from the feds that you can use right now to market your business in a recession.
1. Access Google’s free marketing portal — Did you know that Google has teamed up with the SBA to create a dedicated marketing portal for small-business owners? Called Tools for Online Success, the portal was launched in May. The site (see box for address) features tutorials and tips about how to leverage the Web to build a strong business. With free advice on everything from how to build a website to social media marketing, this site is must visit resource for small business owners.
2. Get free online training — You may not have the time or money to spend on taking marketing courses. Instead, log on to the SBA’s website and take free courses like Strategic Marketing — How to Win Customers in a Slowing Economy and Marketing 101: Guide to Winning Customers.
3. Use SBA’s online small-business planner — You’re trying to navigate through a recession and for your small-business marketing, PR and strategic planning are the keys to success, right? Then use the SBA’s online small business planner and download such white papers as 100+ Marketing Ideas, Marketing Basics and 15 Foolproof Ideas for Promoting Your Company. You’ll also find podcasts, Web chats, resource guides and videos from top experts.
4. Get free online advertising advice — Thinking about advertising your product and service online but now sure how? The SBA, in partnership with the U.S Department of Commerce offers free advice on the rules and regulations governing online advertising and what to do when you’re ready to make your first ad buy.
5. Make use of free templates — Ever wonder how to write a marketing plan? What about a business plan? The SBA has sample plans and an online primer describing exactly how to write essential business documents.
For more information read the article at: http://www.miamiherald.com/2010/07/12/1723818/use-the-governments-free-tools.html#ixzz0uGZSTUfW
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